The Clear101 Web Design Process

My innovative, collaborative web design process:

Your participation in the strategy and design process for a full Custom WordPress site means attending scheduled remote video conferences each week.  

We’ll schedule the meetings for times when you’re available to sit at a computer with a strong internet connection and have a focused conversation about your business.  

Meetings are usually 1 to 2 hours.  For an accelerated time frame we can do 2 meetings per week as schedules permit. You’ll need to attend more meetings at the beginning stages of the project, then less often when the project reaches the stage where I’m building it.

You will work with me directly on the steps marked below with an asterisk

Your direct participation is needed for: First Consultation – Kickoff & Onboarding – Data Discovery – Brand Strategy, and – Content Questions Sessions. All other steps without the asterisk only need your feedback and approval.


1st Consultation *

During our 1st conversation, I’ll listen closely to your business issues, goals and vision.  I’ll consider what I learn from you. Then I’ll work on a proposed solution to help get you where you’re going with a quote.

UX Site Map

Based on our conversation I’ll create a ‘Site Map’ that shows all the pages for your website and the connections between them.  The Site Map shows the structure of your site, keeps us focused, and serves as a guide during the entire development process.

Kickoff & Onboarding * 

We’ll schedule our first strategy meeting after you approve the Proposal and make your deposit. I’ll coach you on some free remote work tools and methods. We’ll agree on expectations for effective communication and getting things done.

Data Discovery *

Following the kickoff meeting, I’ll send you a form to fill in any basic business information needed for your site and online marketing. I’ll also get the logins and access I need from you to build your site.

Keyword & Competitor Research

I’ll do thorough keyword research to discover the words your best prospects type into Google to find you. Then I’ll audit your competitor’s sites to see what they’re doing, to get insights for your own site and marketing.

Josh is very easy to follow with his step by step formula of building and creating a complete brand from logo to website. His knowledge of branding and getting your website to stand out is bar none. His formula is proven and he fills in the blanks with your information. I found it very easy to work with him and look forward to having him our team whenever the need arises!
Ben Norton
Coastal Living Ecuador


Brand Strategy Sessions *

I’ll brainstorm with you to define and express your important business and marketing messages in simple, clear language your best prospects can quickly read and easily understand. Then I’ll base your site design on your unique responses.

Content Questions Sessions *

Every web page is a page of answers to questions your ideal customers have in mind as they read it.  We’ll work together to account for all of their questions, then find the best answers to make sure each page is complete.

Page Prototypes

Once I have enough content to design the layout for a page I may create a bare-bones mockup to show you how the content fits on the page, where the images and videos will go, and how the page looks … before I apply your visual brand.

Visual Design W/ Style Tiles

The right fonts, colors, and images for your site are based on your unique responses in our Brand Strategy sessions and your visual preferences.  I use a technique called Style Tiles to create visual design ideas while we’re working on your content.


Custom Site Build & Coding

I use modern tools to create fully custom, responsive WordPress websites from scratch. I also use custom web code so your site matches the designs we strategize along the way. No generic, boring WordPress themes here!

Content Roadmap

I use the keyword research and Site Map to create a targeted plan for what content you’ll need to increase your traffic over time – based on the best keywords that boost your website up the Google rankings.

Pro Site Launch Checklist

There’s way more to professionally publishing a WordPress site online than the ‘One Click’ install promoted by web hosts. I use a thorough launch checklist with over 200+ items for proper setup including backups and security.

30 Day Post Launch Support

I’m with you for 30 days after your site is up and running to finish up details, work out any kinks, and make sure everything is running smoothly. I am also here to give sound guidance – in plain English – on using and marketing your site.


Ongoing WordPress Care Plan (optional)

You need peace of mind your website is working for your visitors 24/7 and someone experienced and reliable to keep your site growing and attracting more business. I offer ongoing consultation, content creation, and maintenance plans.


We’ll use some free,  easy to use web and smartphone applications to work together and communicate remotely, efficiently and fast. I’ll get you up to speed using them like a pro in no time!

All of these applications come with desktop versions as well as excellent iPhone and Android apps.

Some additional process notes

The above steps show the complete series necessary for me to design and build a full Custom WordPress Website from the ground up for you. However:

In practice every step is not always needed for every project

For instance: in the case of a Responsive WordPress Reboot, much branding and content strategy work is unnecessary. That’s because I use the content from your current site to build your new one. This speeds up your site launch schedule while earning you a significant discount on your investment.

Although the steps above are listed in order – some steps take place simultaneously

For instance: I use Style Tiles to start creating visual brand ideas and site elements as soon as I have enough to work with from our Brand Strategy sessions. This also speeds up the process quite a bit.

In general:

So ...

If you can see yourself getting onboard this process to get your online business working right: