First Name
Last Name
Email
Your Website Address (if any):
What's the name of your company or project?
What does your company do, or what is your project about? What products and services do you offer? Go ahead and list them here …
And who will have say over decisions for this project? Is that you? Who else is involved?
So who is the individual who will work with me directly to get the project done?
What budget do you have set aside for this project? Be honest and I’ll let you know what we can and can’t do for that price range.
And when do you need the website online and ready to go? This doesn't need to be a hard date, just give a ballpark estimate
If you’re the one who will be working with me on this project, how much time can you put into it up to the deadline? What's your schedule like? Booked up? Flexible? Somewhere in between?
The #1 reason projects get delayed comes down to content not being ready for the website. This means text content for all the pages and high quality photos, at minimum. Do you have any content for the site ready? Tell me a bit about where you’re at with the content for your website, thanks.
What are your main reasons for needing this site? What do you want it to accomplish for you? Think of as many reasons as you can
What functions does the site need to do for your business? (examples: 'collect email addresses for leads', 'let my clients sign up for events' etc)
What’s working out well on your current site? What do you like about it? (go ahead and skip this if it's a brand new project)
So what are the gaps on your current site? What's *not* working out? What don’t you like about it? (again, skip this if you don’t have one)
Who are your ideal customers? What’s the main problem / goal they have that you help them solve or achieve?
And what are the top 5 reasons your ideal customers will visit the site? (examples: research product information, get contact details, ask questions about services, pricing .etc)
What are the 4 website addresses of your most important competitors? Paste the web addresses here
What are the most important keywords your ideal customers will type into Google to find you? Try and give meat least 3 to 5 keywords. (This will help me find some competitors you might not be aware of, and give me a head start on understanding your market)
Can you give me any examples of sites that are not really direct competitors - but are sites you’ve seen that have impressed you and would like to emulate in some ways? Paste the address(es) here, thanks
Are there any sites where you just really like the design? They don’t have to be competitors of yours. This is about your visual preferences. What is it about them that you like?
Imagine we’re celebrating success in 12 months time. What would that be like? How many website visitors will you have per month? How many leads? How many sales? Paint a picture as descriptively as you can!
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