CASE STUDY: W.O. Danielson Construction
Building Denver with excellence & integrity since 1961
NOTE: Clients can alter websites after site launch . Site screenshots here show the website as originally designed.
Old Site - VS - New Site
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Search Engine Optimization (SEO)
Their site is currently used as a ‘brochure site', so there was less need for extensive keyword research. However, every page is SEO optimized and the site is well structured for SEO if Danielson expands their online marketing efforts in the future.
Web Copywriting & Editing
I used the text content from their About page to craft a new tagline and unique value proposition for their main logo and Home page copy. I edited the About copy and redistributed it around the pages of the site appropriately to clearly tell their brand story and communicate their values.
Conversion Driven Page Layouts
I carefully sequenced the content on each page so the messages are easy to understand and guide the visitor down to the goal - which in this case is an invitation to reach out and contact the company for more information.
Visual Brand ‘Reboot’
Using their existing logo as a guide, I created two ‘refreshed’ brand logos: a horizontal banner, a square badge and a favicon. I re-used the existing red, black and grey color scheme and Roboto fonts, and updated the look and feel while maintaining consistency with heritage of their existing brand.
Custom Site Development & Coding
I used the Elementor Page Builder and GeneratePress Premium theme as the foundation to custom build the new site and reboot it to modern responsive standards. Every page was redesigned from scratch to match the rebooted design.
W.O. Danielson now has a new, modern responsive site that represents them professionally and credibly online. They’re happy with the price they paid, because at that time they had no need for online business strategy, custom branding work, copywriting or marketing integrations.
They had existing content that I was able to reuse and edit into the new site, and they placed confidence in me to make the right calls to design and build the site with minimal input from them.