CASE STUDY: Holistic Healing Orlando
Helping you nurture a healthier, more balanced state of being
NOTE: Clients can alter websites after site launch . Site screenshots here show the website as originally designed.
Old Site < Vs. > New Site
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Online Business Discovery
I did a full exploration of her business needs and goals and thorough Data Discovery to ensure the new site has all necessary pages and information. I created a UX Site Map to show all the new site pages structural relationships.
Keyword & Competitor Research
I did a thorough review of her closest competitors sites to learn how to make her stand out in her space. Keyword research revealed the best phrases to use for the new pages, and how to structure the site for easy Google indexing.
Search Engine Optimization (SEO)
I developed an SEO Silo site structure using the keyword research and UX Site Map as guides. Now the site shows strong topic relevance to Google and targets the most relevant keywords for her services and subject matter.
We met regularly on video chat to dive deep into her business identity, vision, and values. We explored her ideal client's problems, needs, and goals. That's how I found the most compelling brand messages for onsite and online marketing.
Web Copywriting & Editing
The content for her new site was developed from the Brand Strategy and Content Questions documents we worked on. We used that text to write and edit the content together for each page, using web copywriting best practices for conversion.
Conversion Driven Page Layouts
Each page has a sequence of messages that tell her story clearly, are easy to read and guide the reader down the page, answering each of their questions in turn so they will reach out for more information, a newsletter, or live chat with Barbara.
Visual Brand Design
After discussing her ideas from the Brand Strategy, I updated the heart-themed visual brand she was using on her old site. The new site has lighter, pastel colors for a brighter feel. The Service pages have a shifting pastel colored background.
Custom Site Coding
I used the Elementor Page Builder and GeneratePress theme to custom build the site plans from the strategy, branding and content work. I launched the site online using a thorough security, backup, performance and SEO checklist.
Consultation, Coaching & Site Care
All throughout the project I was happy to educate, coach, and answer Barbara's questions and help her to understand her new website, and this continues in our ongoing business relationship.
Since Holistic Healing Orlando was recently launched, Barbara has received high compliments on the professionalism and overall feel of her new website.
She’s also learning how to use online applications, work with files and utilize Google docs to be more organized and efficient in working with her website and online marketing, as we continue working together to get the site in front of her ideal customers and sign new business.
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