CASE STUDY: Dylan Vaughn Music
Global musician, performer, composer & educator
NOTE: Clients can alter websites after site launch. Site screenshots here show the website as originally designed.
Old Site < Vs. > New Site
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Online Business Discovery
Dylan and I had a series of meetings to ensure we had all the essential information his site visitors would expect to find. We planned for all necessary site pages. I created a UX Site Map to display the new pages and structural relationships.
We discussed his professional identity, career vision and values, and his ideal client's problems and goals when hiring musicians. We found the most important messages to highlight onsite to persuade show producers to hire him.
Web Copywriting & Editing
I used the essence of our Brand Strategy conversations, along with best practice web copywriting principles, to carefully edit and plan the copy for each of the new pages on the site.
Conversion Driven Page Layouts
Page building principles that encourage producers to contact him for bookings are the same on any platform: tell an easy to read story, answer their most important questions persuasively, and have obvious calls to action to contact him.
Visual Brand Design
I designed new banner and badge logo options for Dylan Vaughn Music, and some Style Tile variations that presented options for fonts, colors, and other visual styles to professionally represent his personal brand.
Custom Site Development & Coding
Dylan chose a Squarespace theme from a small set of options I presented. I quickly did research on and customizing Squarespace. Options are limited compared to WordPress, but I used CSS to create the site design as planned.
Consultation, Coaching & Site Care
As always, I was glad to educate, coach, and answer Dylan's questions all throughout the project and continue to do so throughout our ongoing business relationship.
Dylan is proud of and impressed with his new professionally planned and designed website. So are the show producers he’s been showing it to in their business conversations. He began booking new jobs soon after he began showing it to prospective employers.
The site continues to be a source of new work for him – because it is a clear, complete and compelling representation of his professionalism in the music industry, and the value he consistently delivers to his partners, employers and audiences.