CASE STUDY: Coastal Living Ecuador
Beachfront real estate and daily living on Ecuador’s central coast
NOTE: Clients can alter websites after site launch . Site screenshots here show the website as originally designed.
Old Site - Vs. - New Site
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Online Business Discovery
I did a full exploration of their business needs and goals, and a complete Data Discovery to ensure the new site has all necessary pages and information. I created a UX Site Map to display all pages and the structure for the new merged site.
Keyword & Competitor Research
I thoroughly reviewed the websites of their closest competitors developing and selling property along their stretch of the coast, and did keyword research to plan a new site structure for easy Google scanning and indexing.
Search Engine Optimization (SEO)
I used the keyword research and Site Map to design an ‘SEO Silo’ structure for the site. I targeted the keyword ‘ecuador beachfront real estate’ as the main keyword with other relevant keywords in a theme. This builds Google ranking power into the site.
We explored their company identity, vision, and values in video meetings. We explored their customers problems, desires, dreams, and goals. This is how I found the best brand messages for the site and marketing.
Web Copywriting & Editing
I used content from the Voice of Customer Research, Brand Strategy, and Content Questions documents - using with best-practice web copywriting principles - to write carefully strategized copy for each new site page.
Conversion Driven Page Layouts
I sequenced the brand messages and other text content on each page to tell their story clearly, be easily readable, and guide the visitor down the page to contact CLE - get on a newsletter list - or start a chat.
Visual Brand Design
They had existing logo candidates for both sites. We discussed how they could fit with the new brand strategy. I used the final logo designs as guides to choosing fonts, colors, and other visual themes that matched each brand.
Custom Site Coding
I used Elementor Page Builder and GeneratePress theme to custom build the new site to match the strategy, brand and content plans. The challenge was building two navigation systems that would work without causing confusion.
Consultation & Coaching
I educate, coach, and answer client questions through the entire business relationship. Combining two sites into one is not a typical project. I make sure my clients understand what's happening with their site and online marketing.
Coastal Living Ecuador began receiving compliments on the beautiful new website and interested prospects began contacting them within the first month.
Using strategy I developed from a thorough Keyword & Competitor Research – I targeted keywords that their best prospects are using in their market to find properties like theirs. The Coastal Living Ecuador site recently hit Google Page #1 for one of their most important keywords and is quickly rising up the ranks for other targeted keywords every month.
Coastal Living Ecuador has kept us on the team with an ongoing Care Plan retainer agreement. They’ve also hired me to expand the website with additional sections and pages as they add new properties to sell.
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