CASE STUDY: Coastal Living Ecuador
Beachfront real estate and daily living on Ecuador’s central coast
NOTE: Clients can alter websites after site launch . Site screenshots here show the website as originally designed.
Old Site - Vs. - New Site
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Online Business Discovery
We did a full exploration of their business needs and goals, and a complete Data Discovery to ensure the new site has all necessary pages and information. I created a UX Site Map to display all pages and the structure for the new merged site.
Keyword & Competitor Research
I thoroughly reviewed the websites of their closest competitors developing and selling property along their stretch of the coast, and did keyword research to plan a new site structure for easy Google scanning and indexing.
Search Engine Optimization (SEO)
I used the keyword research and Site Map to design an ‘SEO Silo’ structure for the site. I targeted the keyword ‘ecuador beachfront real estate’ as the main keyword with other relevant keywords in a theme. This builds Google ranking power into the site.
We dove deep into their company identity, vision, and values in video meetings. We explored their customers problems, desires, dreams and goals. This is how we found the the best brand messages for the site and marketing.
Web Copywriting & Editing
I used content from the Voice of Customer Research, Brand Strategy, and Content Questions documents - using with best practice web copywriting principles - to write carefully strategized copy for each new site page.
Conversion Driven Page Layouts
Using the brand messages and other text content from earlier stages, I sequenced the messages for each page to tell their story clearly, easy to read, and guide the visitor down the page to contact CLE - get on a newsletter list - or start a chat.
Visual Brand Design
They had existing logo candidates for both sites. We discussed how the logos could fit with the new brand strategies. I used the final logo designs as guides to choosing fonts, colors, and other visual themes that matched each brand.
Custom Site Coding
I used the Elementor Page Builder and GeneratePress theme to custom build the new site to match our strategy, brand and content plans. The challenge was building two navigvation systems that would work without causing confusion.
Consultation & Coaching
I educate, coach, and answer client questions through our entire business relationship. Combining two sites into one is not a typical project. I take care to make sure my clients understand what's happening with their site and online marketing strategy.
Almost immediately after publishing the new site online – along with the compliments they received for the beautiful new site – interested prospects began contacting them and they started selling new property within the first month.
Using strategy I developed from a thorough Keyword & Competitor Research – I targeted keywords that their best prospects are using in their market to find property like their. The Coastal Living Ecuador site recently hit Google Page #1 for one of their most important keywords, and is quickly rising up the ranks for other targeted keywords every month.
Coastal Living Ecuador has kept me on the team with an ongoing Care Plan retainer agreement. They’ve also hired me to expand the website with additional sections and pages as they add new properties to sell.